New owner of former Lusty Lady building wants community input

The site was known for its ribald, witty marquee.


The Seven Seas as she stands today on First Avenue between Union and University.

Photo by SEAtoday Staff

Table of Contents

Might we entice you with a unique, downtown development brainstorm session?

If you were a Seattleite during the aughts and a fan of cheeky puns (or cheeky buns), you might remember The Lusty Lady. It was a downtown peep show famous for its marquee board that often posted advertisements like “All clothing 100% off.”

The business closed down in 2010, leaving the more than 125-year-old Seven Seas Building at 1315 First Avenue vacant for more than a decade. But now, a new owner is looking to breathe fresh life into it.


It’s hard to deny the genius of these advertisements.

Photo by susyblue, via Wikimedia Commons

Peep this development

Andrew Conru, a Seattle entreprenuer and founder of FriendFinder (beware: NSFW — oh, the irony), purchased the Seven Seas for ~$3 million, though he said renovations may cost up to $20 million. While he intends to have the final say on the building’s use, he told the Seattle Times that his investment is intended as a “gift to the city” — and he wants local input.

To get that feedback, has a survey asking whether Seattleites would prefer options like a restaurant, a museum, or even another strip club (if you should so desire).

Not a pole, a poll

Feel free to submit your own thoughts through the website, but let’s brainstorm together. Tell us what you think should go there — from practical uses like affordable housing to more out-there ideas —and we’ll see if we can draft up a little plan using your suggestions.

Here are some ideas to get the creative juices flowing:

  • A more innocent peep show of local fantasies — like interactive images of a completely clear I-5 or a cocktail overlooking the sun setting on the Puget Sound.
  • A hangout for people that just need somewhere to cry — stocked with tissues and motivational posters.
  • A cryptid “zoo” that displays life-like statues of mythological PNW beasts like Sasquatch and immersive histories on each one.
More from SEAtoday